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Pros:
- It is easily accessible
- You can get it immediately
- It is better for the environment as less paper is used
Cons
- Not everyone has an electrical device
- You are relying on a device which can easily crash
- More targeted ads as people are not buying paper news
- Easier for fake news to spread
- You have to be a subscriber
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What or who do you think is to blame for the recent decline in print newspapers?
- Recession means people do not have as much spare money to buy daily newspapers
- People want news on the go so they are turning to technology to get their news; news websites, news reports and social media.
- People want their news quicker, daily print editions are already old news most of the time.
- Advertisers can advertise online for free; guarantee for classified ads.
- Advertising revenue has decreased and this is what pays for 70% of newspaper costs
The Daily Mirror
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Who owns this newspaper?
Reach pic
What are the circulation figures for the print version of the newspaper?
567,442 (2018)
What are the browsing figures for the online version of the newspaper?
Significantly more than paper prints
In what ways does the website try to mimic the print edition of the newspaper?
It has quizzes, crosswords and many genres of news stories. The website layout is also in the same colours; red, white and black.
Who advertises in the print edition of this newspaper?
William Hill, Iceland, Euro million
Who advertises on the online site of this newspaper?
Trypetgentle, Amazon, Argos, Floryday, Boots
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10 Mark Question
6) Changing social contexts, caused by technological advances, have created a long term decline in the circulation of national newspapers. Explain how newspapers have responded to these changes. Refer to the telegraph to support your answer.
In your answer you must:
- Consider relevant social contexts that influence newspaper circulation
- Use your knowledge and understanding of relevant academic ideas and arguments
- Explain the relationship of recent technological change to production, distribution and circulation of newspapers
- Refer to The Telegraph as an example of how newspapers have responded
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Social contexts have changed over time due to technological advances, this has created a long term decline in the circulation of national newspapers. The population on a whole has increased yet the newspapers sales have decreased, which is surprising as there are more people to read the news and the initial target audience of a white older male has changed to a more diverse range of females and males. The news institution need to keep their power as many people believe what is said in the newspapers and they gain money through it so they have responded to these changes in many ways. One way in which newspapers have responded to this changed is by replicating the website to the print edition to make it seem similar and trustworthy, as the print one is. For example the newspaper 'The Telegraph' has the same house style in both making a more formal approach and the colour scheme being the same. It also has a headline and main image on the front page of the website like it does in the physical newspaper. By having the online newspaper it means that it is reaching a wider audience because more people are relying on technology in todays society so it is able to reach an international audience. Another response to this change is by making the news very quick and reliable making '24 hour news' available which has now made this an audience expectation which suggests that online news is acknowledged and is doing well. An advantage of using online news, making the adaptions to the change increasingly better than before, is that the viewers and readers of the website are able to click and read the stories in which they are most interested in so that the people writing the stories and companies know which is the most popular, meaning the stories can be more tailored to the target audience.
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This can be closely linked to the David Gauntlett theory because there is this strong idea of the Web 2.0 is now making social changes including the circulation of newspapers, due to the technological advances and that makes online news quicker and easily distributed compared to the paper copies. Web 2.0 (Digital Media) has had major empowerment due to social media and mobile phones becoming way more popular and easier than Web 1.0 which is much more traditional. Online news makes it easier to link to new things instantly just by clicking on links and following what you want to see. Gauntlett believes that Web 2.0 is making society more active, making, doing and being more creative which is much easier and more instant due to todays technological advances. This suggests that Gauntletts theory could be a reason why social changes have caused a decrease in newspaper sales. Another reason why social changes may have caused a decrease in newspaper sales is due to the fact that people have less time nowadays to want to read news as they could be doing more work or playing games for leisure which contrasts what people used to do, so that means that the newspaper institution is making it quicker and more convenient for people nowadays to read the news. Also people in society are more environmentally conscious now so by having online news this saves paper and waste which could appeal to a range of people.
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History of Online News
Important parts from the timeline (bigger copy in documents):
- January 9th 2007
- June 29th 2007
- February 5th 2008
- July 11th 2008
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People referred to the IPad as the newspaper killer
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Other people on technology have become extra eyes and ears to us as consumers.
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The Mirror
Online - main story, Who is it targeting?
The Mirror has a demographic of D-E. There main story on the website was about a murder mystery that has discovered more clues.
Twitter - most recent, Who is it targeting and has it been retweeted?
The most recent tweet was about a probe into 'VIP paedophile ring' caused by 'poor judgement' This targets people of the far right wing as they would want more justice being taken. It would reel in the emotional side.
Participatory - review columns, ratings etc. What do they say and who is involved?
Overall the reviews of the newspaper is bad as they all have given an average of a 1 star rating and have quoted 'disgusting liars' and 'fake news'. These reviews are made by the customers.
The Telegraph
Online - main story, Who is it targeting?The main story is about a resigned mayor for Brexit. More targeted at conservative party, left wing.
Twitter - most recent, Who is it targeting and has it been retweeted?
The most recent tweet was about a probe into 'VIP paedophile ring' caused by 'poor judgement' This targets people of the far right wing as they would want more justice being taken. It would reel in the emotional side. Both newspapers the same indicating it is a big issue.
Participatory - review columns, ratings etc. What do they say and who is involved?
This also has bad reviews but it is more about the customer service rather than the news and is rated average 1 star.
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