Jungle Book Marketting

Marketing a film:
- sneak peak trailers
- special features on social media
- Posters
- Events
- Merchandise
- Websites
- Star names

• Marketing involves all of the deals done to get the films shown and promoted
• This promotion involves pay for 'above the line' advertising which will be funded as part of the project such as trailers, spin offs, posters and billboards which are of mutual benefit to the film and other commercial agency. Eg: McDonalds Happy Meal with a film theme.
• It also includes related merchandising and 'below the line' publicity which is not paid for but again generates mutual interest. Eg: An interview with a star in a newspaper or magazine or reviews.

The Jungle Book Marketing

1. Disney made several smart marketing choices during the lead in to the release of The Jungle Book that helped build hype and buzz for the movie. They combined typical marketing approaches, special opportunities available only to Disney, and a few unique techniques and messaging particular to this film.
2. Each of these aspects of the marketing were developed with terrific skill and a keen eye towards how each part of the plan fit together with the rest to achieve the maximum marketing impact
3. Disneys Method: each layer feeds into each of the previous layers -  they began with the fan base, and then the social media reached out to that fan base consistently later. The theme parks consistently offered the fan base more footage and merchandising, the stores targeted fans with merchandise, the trailers hammered home the Disney brand even when altering the tone and visual imagery for each age or gender demographic, and so on. So fans started out as the grassroots movement underlying the marketing, so to speak, and then that foundation of fans were energized and built up at each new stage of marketing and promotion.

- Was featured on Super bowl 2016.
- Kenzo: fashion retailer created a limited edition clothing line
- Online Ads
- Stars photoshoot with their character
- Airbnb: 100 dollars off treehouses listed on service supported by cobrand TV-spot including footage from the movie