Film Production

Film Production
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What do audiences want from a film?
- Entertainment
- Escapism
- Large Special Effects
- Well known actors
- High production values: mega special effects, a 'clean' look, 3D, IMAX, Digital Cinema


IMAX

• An experience
• Clarity, detail and size makes IMAX more than a movie. At the cinema two projectors run simultaneously to provide the perfect image with a balance of warmth and sharpness. IMAX draws you into something as close as reality as you have ever experienced.
• The camera is immense. It ways 240 pounds (109 kg), so it requires special supports and rigging to move it around. A typical 35-mm movie camera, by comparison, weighs only 40 pounds (18 kg)
• The size of the film means that the camera can hold only a three minute spool, and it takes 20 minutes to load
• The incredible detail available with a film size this large means that everything about the shot must be perfect, and each image must be stunning. The audience sees every flaw, and a lacklustre image totally wastes the potential of the IMAX medium.
• It is expensive
• The cost and complexity in every segment of physical production is in order of magnitude greater with IMAX.