Daily Mirror and The Daily Telegraph

Daily Mirror Brief  History:

- Founded in 1903 by Alfred Hamsworth.

- Sold to Lord Rothermere (his brother) in 1914

- In 1917 one copy cost 1p

- Originally pitched to the middle-class reader. It was transformed into a working class newspaper after 1934. In order to reach a large lowbrow audience.

- Was the best selling tabloid in 1960.

- In 1978 the Sun overtook The Mirror in circulation

- In 2002, The Mirror masthead changed from black to red in order to move mid market

- Gave financial support to the 2003 anti-war protest

The Daily Telegraph Brief History:

- Founded by Arthur B. Sleigh in 1855 as the Daily Telegraph and Courier

- A controversial interview with the German Kaiser in 1908 damaged Anglo-German relations which added to tensions in the build-up to WW1.

During the Second World War. The Daily Telegraph convertly helped in the recruitment of code-breakers with their crossword as a test.

- Sunday Telegraph launched in 1960

- 1.4 million readers in 1980

- Electronic Telegraph (online news site) launched in 2004

- Purchased by the Barclay brothers for £665mil in 2004

- 460,000 readers in December 2016.

                                                   

1) The Daily Mirror have created a red masthead which enhances the fact that they have labour party views. This is seen throughout each newspaper cover that they have produced. This is supported through the topics that they speak about as labour is more modern and so is the general idea of the newspaper.

2) The language that the Daily Mirror use is very informal and colloquial language which can be shown throughout the newspaper. The use of the verb 'stuff' in the context on the front page is not very professional due to them using it in aggressive way towards workers which are ordinary people.