Glossary

Glossary

Technical Codes: layout, design, positioning, house style, font, size/quality of photographs, cropping choices, anchorage.
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Visual Codes: Images, mise-en-scene, costume, colour palette, masthead
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Genre: What type of newspaper it is, narrative, mode of address, headlines
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House Style: A company's preferred manner of presentation and layout of written material.
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Masthead: Title of the newspaper displayed on the front page.
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Caption: Brief text underneath an image describing the photograph or graphic.
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Headline: A phrase that summarises the main point of the article. Usually in a large print and a different style to catch the attention of the reader.
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Stand First: Block of text that introduces the story, normally in a different style to the body text and headline.
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Byline: Where the name of the reporter is included at the beginning of the article.
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Standalone: Picture story that can exist on its own or on a front page leading to a story inside.
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Splash: The main story.
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Cross-head: Subheadings that appear in the text of the article.
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Plug: Usually at the top left and right hand corners of the page displaying promotions, special offers or price of newspapers.
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Voyeurism: something you would not expect to be shown.
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Ideology: A system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.
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Discourse: written or spoken communication or debate.
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Ideological Discourse: communication that upholds a particular ideology/set of ideologies or beliefs that we live by in our day-to-day lives and often do not question - they have become 'natural, common sense' things to do. This effectively dissuades people from rebelling against these beliefs, and keeps a sense of stability in society.
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Hgemony (Gramsci): leadership or dominance, especially by one state or social group over others. In media this can often be seen through the reinforcement of capitalist systems and Eurocentric values and perspectives.
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